MLM lead generation is a very common challenge faced my many MLM associates and distributors. Lack of enough leads is one of the reasons why only 3% succeed in this business model. The main reason why most are unable to generate sufficient leads is due to lack of proper systems in place.
Any successful entity has systems in place to ensure its smooth operation. Look at any successful business; corporation, government etc are some of the examples. Then look at nature, living organisms we all have systems in place. Take a minute to think of your own body. How many systems do you have within you? Your respiratory system, circulation system, nervous system, digestive system… I can go on. What does each of these do? They ensure that your body performs at the optimum level.
I believe you get the idea. In business people employ systems to save themselves time, energy and money. So, let’s look at the MLM lead generation. If you have a system in place it is going to be an easy task for you to generate leads and your down line team will be able to take advantage of that as well.
If you are reading this, I am sure you have come across many MLM lead generating systems. My opinion is that it is a good idea to use one of the systems that are already in place, while your long term plan should be to develop your own system.
The main advantages of using a system that is already in place:
The marketers who have developed the systems have already done the grunt work; they have tested them for smooth function. You will be able to learn the ins and outs of a lead generation system, which will educate you when you implement your own system. While you are using the system you will be able to start building your list. You will be able to start earning money straight away as most MLM lead generation systems that are available today gives you the opportunity to earn affiliate commissions. If you wait to generate leads until you get your own system up & running you will lose a lot of time and money in the process.
You need to check out the systems that are available because it is important that you become a part of a system that resonates with you, and help you build your primary MLM business. Most of the systems come with a trial period, so that you can check them out before you become a full member.
If your sponsor recommends a system, most probably it is a good one and he is already getting good results using it. Also look around your MLM Company’s top producers, what systems are they using? Do a bit of research before you go ahead.
Finally, I want to reiterate that while it is a great idea to be a part of a system that is already in place, your long term goal should be to develop your own MLM lead generation system.